| Tata
Engineering hit the sweet spot with the Indica, giving Indian customers
exactly what they wanted and, more importantly, at the right price.
This tried-and-tested ‘more for less’ formula is now being
put to good use once again with the Indigo, Tata’s new sedan.
The Indigo’s killer pricing has not only sent shock waves throughout
the industry but has also restructured the bottom end of the mid-size
car market. There’s a new sub-class in the lower mid-size segment
emerging for bargain-priced saloon cars. Fiat began the price war
when it launched the Siena with a sub-Rs 5 lakh price-tag. The Ford
Ikon 1.3 NXT with the new ROCAM engine also adds a new dimension to
the options open to buyers in this segment. In this special comparison
test, we’ve thrown together all the mid-sizers in the highly
competitive 1.3 to 1.4-litre class to see which one’s most worthy
of your cash. |