There are cars designed to inspire, cars which are designed to excel
and cars designed to perform. I was thinking on all these fronts when I was driving the
stately Sonata from Bangalore to Pune. And when we hit the really interesting sections
requiring my undivided attention, the above thoughts kept crowding my mind. With a
vengeance!
Hyundai has made a very successful start to its operations in India. It has used this to
good effect to get going in different segments and more importantly building on each and
every one of them. From the Santro to the Accent, its rise has been fairly well documented
and now it has set into motion a gameplan which might just be its most ambitious to date.
More so given the fact that this plan is at the exact polar end of the spectrum in context
of its small and mid-size car offerings.
Enter the
Sonata, Hyundai Motor India Ltd's latest, with which it plans to make a splash with the
creme de la creme, the very sort who normally look for Mercs as their preferred set of
wheels. Of course preference is one thing and actual splurging on an acquisition is
another. But Hyundai is probably working on this very premise to offer a very affordable
alternative and in the process take a very important step up in class. Having driven the
Sonata before in Korea and now for the better part of 2700km in India, I can stick my neck
out and say the newest Hyundai is not only affordable but a mighty sensible option as
well.
GENESIS: Sixth of the line.
Much ground has been covered on the history of the Sonata when we did the drive story at
the time of its introduction in Korea early this year. Suffice to say that in keeping with
HMIL's approach to the business, it has launched the latest product here as well. How new
it is can be gauged by the fact that it will go on sale in Europe later this month, having
gone on sale in the US just a month ago! The Sonata brand has been one of Hyundai's most
successful name plates in the Korean domestic market as also in the USA and with the
latest - sixth generation - model, HMIL hopes it will prove to be the class of car many
would like to be seen in.
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