The
Ikon’s big brother has just arrived, and it’s a sensible,
high-value, grown-up sedan. Bob Rupani comes away impressed, but rather
overfed
Eggs to order, bacon porridge, idlis, paranthas, and orange juice. Followed
30km later by masala milk, samosas, etc etc. At the next pit-stop, again
30km later, sandwiches, chips, cola, and then lunch. Chicken masala, palak
paneer, dal makhani, kulchas and pulao, ras malai and gulab jamuns for
dessert. And four more pit stops with more food. The Ford Fiesta Delhi-Jaipur-Delhi
drive had more halts than a local bus and more food than we eat in a week!
But Ford was in a mood to celebrate, and why should I, perpetually trying
to lose weight, spoil the party?
After all, Ford was showing the media its newest Indian car, the Fiesta.
A car on which its future possibly rests and if a table with a huge spread
can help, who am I to complain? Having made a somewhat dull debut in India
with the Escort, Ford’s next car the Ikon was branded as the josh
machine. It was and is about excitement and driving pleasure and it succeeded
in exciting the Indian consumer about Ford products. And now, there’s
Fida. They spent a lot of time studying the market and analyzing the Indian
consumer and decided to introduce a car with more interior space, appealing
but conservative styling, better economy, lighter controls, higher seating,
quicker and smoother response, improved drivability, a better ride, superior
cooling and refinement.
Enter the Fiesta. A car developed by an international team of 150, including
13 Indian engineers, who together put in 500 man hours of work and tested
the car for over 700,000km, in nine countries including India and Australia,
with almost 42,000 litres of Indian fuel exported to Australia for testing!
What
does all this translate to on the road? The petrol 1.6 which has been
remapped and is now called the Duratec delivers 100bhp in a linear, progressive
manner. Thanks to electronic throttle control, response is almost immediate,
but it has none of the exuberance of the Ikon.
Response is rapid, but power delivery is gradual and spread across a wide
rev band. The wild kid has been tamed, and replaced by a mature youth
that does not get the blood rushing, but yet gets you there just as quickly.
The same is true of the handling. It’s predictable and precise but
not as sharp. It’s no longer about turning in sharply and leaning
through curves. It’s about expending less energy and going round
the corner in a more composed, dignified manner. Not so much fun, but
when you grow up, fun takes on an entire different meaning. The brakes
are also more linear with better modulation and none of the sudden inertia-arresting
attacks of the Ikon. The Fiesta does not grind to a halt; instead it glides
to a stop. And on the inside you have lots more space to stretch and better
quality materials and controls to operate and feel. And it’s so
much more silent and refined. You are insulated from the noise, feel fewer
vibrations and lesser harshness. The rough but exciting edges of the Ikon
are gone, and a well-cut suit and shiny leather shoes have replaced the
track pants and sneakers. And to ensure the mature, thrifty man is not
disappointed, the Fiesta has an immensely attractive price tag and engines
that’ll drink less and travel more. In fact, the 1.4 Duratorq which
has been featured elsewhere in this issue may just set new standards in
economy and refinement for diesel powerplants in India.
Kabhi Josh tha, abhi Fida hai, aur Ford ko ‘food fiesta’
ka bahut shauk hai! Shall we go for a bite?
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